Using templates for real estate marketing? Here's what to know.

Fun fact, Allure Studio Seven actually started as a template shop! Templates are a great way to create professional marketing materials for your real estate business. They can be used by agents who are new to the industry, as well as seasoned agents who want to add new and exciting marketing tools to their business.

The benefits of using templates

By using templates, real estate professionals are able to make their marketing easier and more efficient.

You can use them as a starting point for your own content, or you can modify them to create unique content that will stand out from other real estate agents.

You can also save money by using templates because they're affordable—and they look great!

What you need to know before buying your real estate marketing templates

When you're shopping for the right templates, there are a few things you need to keep in mind.

  • How editable is this template? Some templates are completely locked down, while others have an open license that allows you to make changes where necessary.

  • What kind of design do I want? There are multiple types of real estate marketing templates available: infographics, website headers, and more. If you've got a particular style in mind, be sure to look for it before purchasing your template.

  • How much work will it take me once I download this thing? Some templates require special knowledge or skills in order for you to successfully use them in your real estate marketing campaign; others give you drag-and-drop options that let anyone take advantage of them with ease.

Not all templates were created equal.

Templates can be categorized as either completely flexible or completely locked down. The first type of template will allow you to change the colors and fonts, while the latter won't let you change anything at all.

It's important that you take some time before making any decisions about whether or not a certain template is right for your real estate marketing needs.

Template Tips

If you're looking for a template, here are some tips to help you get the most out of your next project:

  • Make sure it's easy to use. A good template should be clear and concise so that you can easily find what you need when it's time to edit. If you have trouble following a template's directions or if there are too many steps involved in creating something simple like an email campaign, then it may not be the right choice for your business.

  • Consider how much time they'll save you in the long run. Some templates can save hours of work when used correctly; others take extra time just getting set up properly. And you should be especially cautious when buying templates that require you to print yourself, more on this in the next section!

What about printing?

When you're using a template that requires you to print out and mail things, you want to make sure they will print correctly (of course right?)

It needs to be compatible with your printer and ink. Many templates require special paper or ink, and if you don't have it then your printing will look different from what's shown in the example. This is why most people prefer it printed for them instead of doing it yourself because it saves you time and money in the long run. Ink is expensive!

What kind of templates are out there?

There are many different types of real estate marketing templates out there. You can choose from social media ads, newsletters, and postcards to printable items like business cards and flyers.

When you’re using a template for social media ads, it’s important that your ad has a call-to-action button with an offer or discount code attached to it. This will help boost traffic on your site when someone clicks on the link in their feed. For example: “Click here to save 10% off!”

The same goes for newsletters—you need something that encourages readership and engagement while keeping them coming back again and again (and again).

Templates are a great source for your real estate marketing, but you should be mindful of the type of template and what you will use it for.

You should be mindful of the type of template and what you will use it for. When searching for a real estate marketing template, consider whether or not the template comes with pre-made photos, images or designs. You may not want to use these images because they could be copyrighted or have logos that are against your company's branding guidelines. It's also important to consider whether or not the templates are responsive (can be viewed on all devices) as well as if they fit into your budget.


We hope this post has answered some questions about real estate marketing templates. They are a fantastic tool for busy real estate professionals, but you should be mindful of the type of template and what you will use it for.

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